3 Things to Consider Before You Hire a Brand Strategy Consulting Firm

If you're looking into hiring a brand strategy consulting firm, you should consider not only what they can offer your company, but also if they make sense for your culture and will be beneficial to you.

This post will go over 3 things to consider before hiring a brand strategy consulting firm.

1. What can your firm do for you?

Before hiring a brand strategy consultant, you should assess what they can offer you and what they will do for your company. Will they add value through strategic planning or creativity? Business intelligence or market research? If you are hiring a creative firm, ensure that the majority of their clients have a message in common. You want to hire someone who has the ability to learn your company so that they can develop recommendations to meet your needs and create results that reflect on your company because if they don't make an impact, they won't be repeat clients. While some creative firms like to merge marketing and strategy together, I would advise against this strategy if past results are any indication. Majority of the time, a balance of these two functions hasn't worked for many companies.

2. Are you willing to do the research?

Not all creative firms are created equal and some may only offer their services without doing any research. This is a huge turn off when you're looking into finding the best brand strategy consulting firm for your company because you want someone who will work with you and truly understand your needs. You also want someone who has a track record of success so that they can put their recommendations into action during your campaign launch.

The best way to confirm research services is to go through some of their client lists and see how many companies they've worked with. If a creative firm has worked with hundreds of companies, they aren't going to have time to do all of the research for you. They only have so much time in a day.

3. What are some examples?

When developing your brand strategy plan, you want someone who understands your industry and will understand which details are most important. It's rare that anyone knows everything about every single industry, so when hiring a consultant, they should be able to look at your company in comparison to the competition so that they can create an actionable approach from the start. If they don't know anything about your industry, they will place you in the same category as their other clients. This is not a good thing because you want to stand away from your competition in any way possible. Check out this site if you are looking for brand development consultant.

Conclusion

Branding is a lot more than just putting a logo on something. You want to ensure that you find the best agency that fits your needs and is willing to learn about your company's culture because otherwise, they will be wasting their time on something that isn't rewarding for them.